What the First Page of Google Means for your
A Whole Lot More Than You May Have Thought!
(December 1, 2012)
With so much at stake on a first page position on Google there is a lot of pressure to get there or see your online business die. Usually, it is this thought that prompts big companies to open their wallets and start spending on SEO
and it is usually the wrong move, at least in the initial stage.
SEO, in order to work, can no longer be applied like a patch to a problem that needs ‘fixing’. Search engine optimization, today, requires dotting more ‘i’s and crossing more ‘t’s than ever before. To achieve this it has to become part of your company’s DNA, part of the daily activities you do, and just to answer a question I frequently have to field when I talk to senior management, there is no balancing act required between doing SEO work and marketing. SEO is marketing. Without search engine visibility your marketing is dead on the water.
But before you start thinking about how you need to spend big––comes the need to understand exactly what you have to do. Just as you would not try to launch a new product or service blind, so does engaging in SEO require the same deliberate, step-by-step approach.
When it comes to buying in SEO it’s best if you already know what you need help with exactly and how you intend to fit that into your company’s workflow.
Because getting to Google’s first page is now so critical to a business’ success Getting to No 1 on Google in Simple Steps is the kind of book that provides a way to pre-plan for how to use an SEO consultant so as not to waste your time and money, a resource that’s there to help you organize for getting to Number One on Google no matter what your SEO need is right from the beginning of organizing your company. Most websites can be pushed to Google’s first page naturally IF they know how to prepare for it as they are building their organization. The ones at the top are not there because they have failed to take SEO into account in their marketing!
The book addresses this preparation in easy steps. Obviously I would love to be able to say that somehow I have found the magic secret to SEO success and now all you have to do is follow my formula and presto! You need never worry about not being on Google’s first page ever again. But SEO does not work like that and most companies learn that lesson the hard way.
Getting to No 1 on Google in Simple Steps will help your website rank higher. In many cases the steps outlined in the book is all that’s required––in which case you have done it! You will be on Google’s first page, you will have more traffic and exposure and more business. In some cases you will see an improvement in your search ranking but that will not be enough. In a few cases there will be little or no improvement despite following all of the SEO advice.
In those cases either your SEO issues are deeper than the book’s content is designed to fix or there are unique issues that your website is facing that stop it from ranking. This is where you will be justified in getting your wallet out. Reputable SEO companies earn their money helping sites that face such issues and recover from them. Either way, by having been through the steps in the book, you will know exactly what you are now paying for when bringing in outside help and you’ll also be able to better understand what your consultants tell you.
Search is changing fast. It is fragmenting, mutating and becoming more and more invisible as far as the mechanics that govern it are concerned. Getting to grips with the basics that help your website rise to the top and rank on the first page should now be an important part of your marketing.
Sculpture by Pépé Grégoire: