SynaptIQ+ provides a multidisciplinary team approach where vetted subject matter experts provide hands-on talent and expertise under straightforward and flexible engagement paths.
Advisory - Open consulting.
Coaching - Structured tactical programs.
Partner - Structured long-term strategic programs.
Meg Tufano - [ Schedule ]
Case Use / Analysis
Bold New Concepts: Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product.
Frameworks & Systems
Solutions: Optimal Relational Pathways™ (ORP)
(Theory, Best Practice, Technology, Education & Training)
Social Media IQ+
Social Marketing IQ+
Social CRM IQ+
Social Business IQ+
Social Commerce IQ+
Social Shopping IQ+
Social Advertising IQ+
Social Media Optimization IQ+
Online Courses: (Theory, Best Practice, Technology)
Three phase approach: (Typical project life-cycle loop)
Phase 1 Assess/Model/Produce
Phase 2 Implement/Deploy/Monitor
Phase 3 Review/Maintain/Improve
Digital Asset Value Management
Research, Data Analysis, Focus Groups
Workflow Design, Development & Deployment
App Design & Development
Cloud Infrastructure & Migration
Creative Technology Solutions
Digital Design & Development
Content Design & Development
Content Packaging & Marketing
Content Delivery and Distribution
Strategy & Execution: Michael Jarrett, INSEAD professor, on the most important imperative for your business.
The Three hallmark of our practice,
When Social Business is used appropriately implemented, the potential should not be underestimated. The organizations that succeed are those that adopt collaborative and innovative social tools to break down barriers. And that's what we help you achieve. SynaptIQ+ actively promotes many adaptive concepts and frameworks like emergent shared understandings under the general theory of collaboration, also see... (GTC).
These are Social Era market segments we serve and how they are generally defined in the industry:
Social Media systems and programs take on many different forms and are generally comprised of web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Social media is ubiquitously accessible, and enabled by scalable communication techniques.
Social Marketing Traditionally, the primary aim of social marketing has been "social good", while presently (due to Social Media technologies) used for "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having "two parents"—a "social parent" = social sciences and social policy, and a "marketing parent" = commercial and public sector marketing approaches by means of Social Media technology and methods.
Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organizations to better engage with their customers. Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Social Business is a relatively new phenomenon in business reflecting the way organizations and companies function collaboratively to efficiently and effectively generate value, trust and goodwill for all the constituents (stakeholders, employees, customers, partners, suppliers) through systematic direct engagement and dialog by means of Social Media technology and methods.
Social Commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.
Social Shopping is a method of electronic commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores.
SynaptIQ+ provides the Social Era intelligence, tools, strategies, know-how and skill-sets that lower costs, drive up value and increase profits. To learn more see our various client engagement models or contact us.
Social Advertising represents ad formats that engage the social context of the user viewing the ad. Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person or the individual page, in social advertising the ad is targeted based on what it knows about the individual user's social network. Social Advertising is the first form of advertising that systematically leverages historically "offline" dynamics, such as peer-pressure, friend recommendations, and other forms of social influence.
Social Media Optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, video and blogging sites. SMO is similar to SEO search engine optimization in that the goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.
(REINVENTED) Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid search results pages. SEO is changing rapidly and in 2012 we see the most radical change yet with the introduction of Google’s Semantic Search. This is a game changer in the truest sense of the word and represents the close tying-in of search optimization (SEO) and social marketing, through Google’s reading of social activity. The implications are that now success in search is aligned to success in the social media sphere.
The Journal for Social Era Knowledge
The Social Era Content Repository